BREAKING: Raf Simons has been named co-creative director of Prada. Luxury house Prada announced on February 23 that designer Raf Simons has been tapped as co-creative director of the brand. Or, at least, that's what he insinuated to Women's Wear Daily. equal responsibilities for creative input and decision making, Simons' contract appears not to have an expiration date. Milan, February 23 rd 2020 - From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The two will share "equal responsibilities for creative input and decision making" according to a press release issued by the brand. It's got to the point where it's prudent not to miss the Prada show. Simons’ appointment will solidify the ongoing performance of the Prada brand since inception. Prada announced on Sunday that she had hired Simons as co-creative director of the family house that she has steered to icon status as an uncompromising creative force. Simons has been running his own designer brand since 1985, demonstrating an … His creative director experience includes powerhouse brands Jil Sander, Christian Dior and Calvin Klein. Enjoy our blog and don't forget to subscribe, By Lewis Findley on Oct 28, 2019 11:27:00 AM. Raf Simons has joined Prada as co-creative director, effective April 1, 2020. An example of when she caught everyone by surprise was in 1996. . Prada's story began in 1913 when Mario Prada opened a store in the ultra-prestigious Galleria Vittorio Emanuele II - not far from the Piazza Del Duomo. He joined the company in 1977 and, with is business acumen, transformed the fortunes of the brand. History of Prada Prada was created by Mario Prada and his brother Martino in 1913. Even clunky and awkward designs that conflicted with the minimalist style? As a fashion designer, Miuccia Prada has achieved it all. The latest "it" bag isn't a bag - it's a pouch. As Milan Fashion Week drew to a close for the FW20 season, Prada held a last-minute press conference to share some breaking news – Raf Simons’ appointment as co-creative director of the brand alongside Miuccia Prada.. Quite literally turning trash into treasure, Prada Re-Nylon employs … In addition to her eye for design, another success factor behind the brand's resurgence was Prada's partnership with Patrizio Bertelli. Current Creative Director: Miuccia Prada. Tap the link in bio for more. The Internet reacted accordingly and Twitter is now awash with people convinced Simons is about to be announced as Prada’s new creative director. Please fill in the form below to subscribe to our blog. Starting as an intern in 1987. Raf Simons As Prada’s Co-Creative Director Will Keep The Brand Relevant. The partnership between Prada and Simons marks a rarity in fashion - an industry where usually one designer, not two, lead the top houses. This unpredictability leaves the fashion world guessing as they ponder what she is going to do. Times Syndication Service. You can find an array of Prada handbags in auction. The announcement comes as Prada rebounds after years of declining sales. Visit Business Insider's homepage for more stories. Their approach to fashion teaches us that Miuccia Prada doesn't focus on what's going on in the fashion industry, she asks herself what does she want and creates it. Not only do they go against the fashion industry but they do it every season! They floated on the Hong Kong Stock Exchange and raised around $2.14bn in 2011. Other milestones for the brand involve menswear joining their ever-growing list of products in 1993, perfume in 2004 and the creation of the Miu Miu brand. He joined the company in 1977 and, with is business acumen, transformed the fortunes of the brand. With Miuccia and Patrizio at the helm, they plotted a path that culminated in Prada being one of the biggest fashion houses in the world. Rather, it is an attempt to adapt to the changing landscape of the fashion world. Audiences watched fashion history today, 24 September, as Miuccia Prada and Raf Simons unveiled their first Prada show as co-creative directors. With expansion on the agenda, they diversified their product line by offering footwear in 1979 before offering womenswear and reaching the catwalk during the '80s. Simons will work alongside Prada's head designer, Miuccia Prada. Times Internet Limited. This is the first time Prada has named a co-creative director for the brand, in its 107 year history. The thinking behind this can be found in Miuccia Prada, their creative director. As you know, Miuccia has played a pivotal role in the resurgence of Prada but as a designer, she is notoriously difficult to keep up with. However, Business of Fashion reports that the company's share price has been down 35% over the last five years. It started a leather goods shop by the name of Fratelli Prada, which is Italian for Prada Brothers. . In February of this year, Raf Simons was chosen as co-creative director. Prada has recently gained a lot of traction for its new, streetwear oriented approach. Initially, the shop sold animal goods and imported English steamer trunks and handbags. Prada just named the first ever co-creative director in the brand's 107-year history, and it's a move that could reshape the fashion world. The quality of Prada's products caught the attention of the Italian Royal House who made Prada their official supplier in 1919. … You can find nylon bags and others in auction but you can learn more about this in our guide: In addition to her eye for design, another success factor behind the brand's resurgence was Prada's partnership with Patrizio Bertelli. Or, prints considered hand drawn? Leadership and Business Skill for Immediate I... Take Big Data from University of California S... Take Machine Learning from University of Wash... Nearly 80 Lakh Wells at Risk of Running Dry D... One Million Coronavirus Genomes Have Been Seq... COVID-19: Karnataka Announces Lockdown for Ne... Use of Antiseptic Throat Spray May Curb COVID... Simons will work alongside Prada's head designer, Miuccia Prada. She's received countless honours from the fashion industry and was even awarded a Knight of the Grand Cross award! The thinking behind this can be found in Miuccia Prada, their creative director. Prada is a unique fashion house. In this spotlight, we're going to explore their history and how they became one of the most rebellious fashion houses on the catwalk! Simons went on to say that he believes this partnership with Miuccia will help strengthen and refocus the creativity of the brand. The products sold by Fratelli Prada included animal goods, handbags, and steamer trunks. . "When you have all the things to talk about or all the things that you're thinking about, it's more strength when two creatives believe in it, and when two creatives love it, it has more strength, in my opinion, than one," he said. Prada's chief executive and creative director Miuccia Prada said on Thursday she did not want to be judged by sales but that her designs offered ideas to women of how to be strong and combative. Her first design, the Nylon bag, was designed for the disenfranchised individual. Praised for their low waistlines, clean lines and fabrics, Prada were making a name for themselves. Her story started in 1975 when she joined the brand as an accessories designer. Raf Simons is officially joining Prada as the brand’s co-creative director, where he will work in partnership with Miuccia Prada. Miuccia Prada’s creative inspiration leads her to the creation of a new brand, characterised by a strong, uncontrived, at times, provocative personality. As Prada continue to push the boundaries of what's considered ordinary, we look forward to writing about it! Raf Simons joins Prada as co-creative director This article is more than 1 year old Belgian designer will work alongside Miuccia Prada, with first joint collection due in September Rumors have been swirling for months that Prada could sell to either LVMH or Kering, though the Prada Group has shown no intention to sell. The use nylon fabric became a cult hit for the stagnant brand and still to this day. Prada joined her family's namesake label in 1978, premiered her first ready-to-wear collection in 1989, and subsequently launched Miu Miu in 1992. Known for its elegant and luxury aesthetic, the brand has been a timeless classic since its early days. Two days after Prada's Milan Fashion Week show, the industry has realised that it was to be Miuccia Prada's final time riding solo: Raf Simons has been appointed the brand's co-creative director. With $3.1bn of sales in 2018, Prada is among the top-selling fashion brands in the world. They started selling bags, trunks and accessories for travel. All rights reserved.For reprint rights. Miuccia Prada is the co-chief executive and co-creative director of the Italian handbag and fashion label Prada, and the creative director of Miu Miu. What's more, Simons' contract appears not to have an expiration date. The Prada … Today, Miuccia Prada is still the creative director and the brand is synonymous with high-minded, bohemian luxury fashion. He is working alongside the brand’s head designer, Miuccia Prada (creative director since the 1970s). Prada extends us a mysterious invitation with their Holiday 2020 campaign. Meanwhile, Prada reported in August that net revenue in the first half of 2019 - the most recent for which data is available - was up 2% at current FX compared with 2018. 2019: Prada Re-Nylon initiative. Virginie Viard worked beside Karl Lagerfeld at Chanel for around 30 years. The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. In a move that could reshape the fashion world, Miuccia Prada - head designer of her family's namesake label - has announced that designer Raf Simons will become co-creative director of Prada. The use nylon fabric became a cult hit for the stagnant brand and still to this day. From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. Prada just named the first ever co-creative director in the brand's 107-year history, and it's a move that could reshape the fashion world Luxury house Prada … The wealthy can't get enough of it. Copyright © 2021. Google's Silicon Valley HQ has a new 31,000-square-foot amenity-packed floor with looks inspired by salt mining - see inside, Vietnam is set to lose billions of dollars due to coronavirus, and it's already feeling the impact of the deadly outbreak. the House of Savoy's coat of arms to their logo which attracted aristocrats and confirmed Prada's reputation. After working at Chanel for over 30 years, Karl Lagerfeld passed away in February 2019. These stores were the first to be decorated with the distinctive 'Prada Green', these directly-owned stores were supported by a business model whereby every process was controlled by Prada. Her endeavour to challenge convention reached a new peak when they turned something not seen since the '70s into a '90s look. Italian fashion house Prada has for the first time named a co-creative director to work alongside renowned head designer Miuccia Prada. Now supplying the Royal House, they were able to attach the House of Savoy's coat of arms to their logo which attracted aristocrats and confirmed Prada's reputation. Hit the link below and explore our catalogue. After going through a period of stagnation during the early part of the 70's, Prada's fortunes drastically changed when Miuccia Prada joined the company in 1975. Lead by Miuccia Prada, the label has been around 1913 when it was founded by her grandfather Mario Prada. At a news conference in Milan, Simons said that this partnership is in response to a changing fashion landscape that is moving toward "excluding creatives" and that he and Miuccia hope to strengthen and refocus the creativity of the brand. The campaign centers around moments of entrance, arrival, and expectation. This partnership announcement comes after Prada has faced struggling sales over the past few years, though the brand may be managing a comeback. Most remarkable is that in less than forty years, Prada has gone from a family-owned luxury leather-goods company to a billion dollar global brand. Virginie Viard was announced to be the new creative director, with image director Eric Pfrunder working besides her in a supporting role. You can find nylon bags and others in auction but you can learn more about this in our guide: Luxury Handbag Auctions. At a news conference at Prada headquarters in Milan, 70-year-old Miuccia made clear to reporters that this partnership has nothing to do with her eventual retirement. Simons, meanwhile, has history with Prada Group, the company having appointed him as creative director of German label Jil Sander in 2005. Simons will begin working at Prada on April 2, and the first joint collection will be shown in September. Her endeavour to challenge convention reached a new peak when they turned something not seen since the '70s into a '90s look. In 2018, the Prada Group reported revenue of €3.14 billion ($3.4 billion), which was up by 6% at constant exchange rates compared with 2017. and the first joint collection will be shown, Prada has faced struggling sales over the past few years, India's richest people are fleeing on private jets as the country hits almost 350,000 COVID-19 infections in another daily global record, We may never see another TV show like 'Game of Thrones' because of Netflix, An Indian billionaire says it’s time to pack up and move from India’s large cities and permanently work from home, Punjab Increased evening curfew with two hours on weekdays, Top 10 wicket takers of Indian Premier League(IPL), The Election Commission should be ‘booked on murder charges’ for the second wave of COVID-19 in the country, according to a High Court in India, Home delivery of liquor allowed during lockdown in Karnataka, From Remdesivir to use of oxygen to vaccination during periods – India’s health ministry clears the air about an ‘unnecessary panic’ in the country, Master Business Fundamentals from Wharton. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. To understand the transition, it’s important to understand Prada's history as a heritage brand. Titled “A Stranger Calls,” the campaign features creative direction by Ferdinando Verderi and photography by Steven Meisel. This recognition led to an aggressive expansion plan involving New York, London, Madrid, Tokyo and Paris in 1983. In this spotlight, we're going to explore their history and how they became one of the most rebellious fashion houses on the catwalk! At this time, backless tops, pedal pushers, bucket hats and small bags were signature looks but where any of those in avocado green? With change always on her mind, Miuccia doesn't wait for fashion, fashion waits for Miuccia. In one of the biggest meetings of design muscle in history, Miuccia Prada has invited Raf Simons to become co-creative director of the Prada brand. The designer was the creative director at Jil Sander from 2005 until 2012, while the brand was owned by Prada Group. Prada names Raf Simons as co-creative director, ushering in a new era for the label. Belgian-born Simons, 52, will join Prada on April 2, the group said in a statement. With a penchant for expansion into new territories, Prada has set their seats on Asia. he told the publication regarding the length of the partnership. MILAN — In a move that could reshape the fashion world, Miuccia Prada and Patrizio Bertelli, the creative director and chief executive of the Prada Group, the thinking woman’s brand and one of … Will solidify the ongoing performance of the brand has been running his own designer brand since 1985 demonstrating. 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